How to Setup Google Analytics on My Site
Do you want to set up Google Analytics in your site? Knowing how your audience interacts with your website is important for your success. The easiest means to know your audience is through your traffic stats, and this is what Google Analytics offer for FREE. In this post, we will share why Google Analytics is important, and how you can set up Google Analytics in your site. (step by step).
Why is Google Analytics Powerful?
Once you begin your site, your #1 destination is to take more traffic and readers. Google Analytics service you make data-driven decisions by viewing you the stats that matter.
Who visits your website?
This data is extremely useful, and it can serve in numerous means. When making a custom design, you can use the user data to make sure that your site will be compatible with your audience.
If most of your users don’t have Flash support, then you should avoid adding flash element in your website. If most of your users are on 1280 screen resolutions, then make sure that your plan is compatible with that solution or lower.
Google Analytics is a system designed by Google that tracks metrics or statistics of a certain website. By adding Google Analytics to your site, you can track the amount of visitors to your website, the keywords they applied to see your site, the names of search engines or other websites that referred visitors to your site and more. Adding Google Analytics to your site may be functional if you want to increase traffic and improve conversion rates, among other metrics.
Here are steps on how to add Google Analytics to your website.
Step 1: First you need to create a Google Analytics account. To do this, visit Google Analytics Signup Page.
You will see a screen like the one below. If you already have a Google or Gmail account, then you can apply that to sign-in. If you do not have a Gmail account, then you would have to create an account for yourself.
Step 2: Once you sign-in with your Gmail account, you will be reminded to a screen like the one below. This is where you will signup for Google analytics with your Gmail account.
Step 3: On the next screen, you will be given option to select between a website or mobile app. Make sure you select site.
After that you need to enter account name (It will be the Google Analytics profile name for this website), Website name, website’s URL, country, and the time zone.
Once you have entered this data, click on the Get Tracking ID button. You will be presented with Google Analytics terms and service which you must check to, so click on I Agree button.
Step 4: Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you will require to enter it in your site depending on the method you use below.
We suggest leaving the analytics browser tab open as you may want to revisit it, once you have installed the code on your website.
Now that you have setup a Google Analytics account, lets take a look at how to install Google Analytics in your website.
How to Install Google Analytics using Insert Headers and Footers Plugin in your Site
Step 1: First, you need to install and activate the Insert Headers and Footers plugin. Go to your WordPress admin area and click on Plugins » Add New.
You will see a screen like the one in the screenshot above. Find the plugin by typing the plugin name or the functionality you are looking for, for now we are searching for the Insert Headers and Footers plugin.
Step 2: Click the ‘Install Now’ button.
Step 3: WordPress will now download and install the plugin for you. After this, you will see the success message with a link to activate the plugin or return to plugin installer. Go ahead and click on the activate plugin link to activate the plugin on your website.
That’s all, you have successfully installed your plugin.
Step 5: Upon activation, you need to visit Settings » Insert Headers and Footers page. Here you need to paste the Google Analytics code that you copied in step 4 into the headers section.
Don’t forget to click on the save changes button to store your settings.